The UN’s Sustainable Development Goals for Small Businesses

The U.N.’s SDGs

These goals were created to make the world a better place socially, morally, economically, politically and physically. Some goals may be more relevant to specific industries than others. Businesses can approach these goals in various ways; any step toward sustainability is a step in the right direction.

1. End poverty.

• Set and enforce nondiscriminatory policies to ensure fair treatment for all applicants and employees.
• Recruit, train and employ local community members — including those living in poverty — and integrate them into your value chain.

2. Zero hunger.

• Support and encourage small-scale farming and practice farm-to-table or “farm-to-office” snacks, sourced from local entities whenever possible.
• Increase transparency in the agricultural supply chain to ensure ethical sourcing.

3. Good health and well-being.

• Offer employee health benefits.
• Prioritize investments that support physical and mental wellness in business operations, such as safe working conditions and wellness programs.

4. Quality education.

• Create programs, such as internships, work-study programs and traineeships, that give students earlier access to the corporate environment.
• Offer employees continuous professional development opportunities, including skills training and tuition reimbursement, to support their career growth.

5. Gender equality.

• Pay equal remuneration, including benefits, for work of equal value.
• Support work-life balance by providing information and resources for child and dependent care to all employees, regardless of gender.
• Establish a zero-tolerance policy toward all forms of violence at work, including verbal and physical abuse.

6. Clean water and sanitation.

• Install water-efficient technologies, such as low-flow faucets and smart irrigation systems, to conserve resources.
• Educate employees about the importance of water efficiency.
• Prohibit the disposal of hazardous chemicals and materials in drains to protect local water quality.

7. Affordable and clean energy.

• Pursue energy efficiency certifications, such as LEED or Energy Star, for your facilities.
• Prioritize energy conservation and energy efficiency practices across all operations: preserve light, heating, cooling and more whenever possible.

8. Decent work and economic growth.

• Offer apprenticeship opportunities.
• Foster an entrepreneurial culture and invest in and mentor young entrepreneurs.
• Install a firm policy against unfair hiring and recruitment practices, such as gender bias.

9. Industry, innovation and infrastructure.

• Establish standards and promote regulation that ensures company projects and initiatives are managed sustainably.
• Encourage innovation by inviting all stakeholders to propose creative solutions to sustainability challenges.

10. Reduced inequalities.

• Invest in business-driven poverty eradication activities, such as developing a living wage policy.
• Partner with civil society networks to provide education and entrepreneurial skills training.

11. Sustainable cities and communities.

• Jointly develop and participate in a sustainable community. It should bring together relevant stakeholders through a common and neutral platform to jointly analyze, discuss, and act on urban functionality, resilience and sustainable development.
• Support and utilize public transportation services.

12. Responsible consumption and production.

• Reduce manufacturing impacts by substituting virgin raw materials in products with post-consumer materials through recycling and upcycling.
• Reduce waste significantly and ensure that any unavoidable waste is utilized to the fullest degree, such as organic waste as fuel or fertilizer.

13. Climate action.

• Retrofit the lighting systems of the company’s facilities to energy-efficient LED lighting.
• Assess climate risks and implement strategies to build resilience into your company’s assets and supply chain.
• Expand sustainable forest management through responsible sourcing practices and product substitution.

14. Life below water.

• Track the life cycle of products and materials to understand how they are disposed of and which products could likely find their way into marine environments.
• Record and disclose information on the chemical and material usage within products, packaging and processing systems to facilitate closing the loop.
• Implement strict waste management protocols to prevent litter and pollutants from entering marine environments.

15. Life on land.

• Measure, manage and mitigate impacts on ecosystems and natural resources.
• Scale up best practices for land-use planning and management.
• Go beyond basic compliance by adopting responsible sourcing practices that include environmental and social safeguards for all raw materials.

16. Peace, justice and strong institutions.

• Comply with laws and seek to meet international standards; require and support business partners to do the same.

17. Partnerships for the goals.

• Partake in SDG-related partnerships like the U.N.’s Make the Global Goals Local campaign, the SDG reporting initiative and locally based sustainability initiatives.

Why businesses should care about the U.N.’s sustainable development goals

Businesses should pay attention to the U.N.’s sustainable development goals because:

The U.N.’s goals build consumer confidence.

Tracy Triggs-Matthews, associate director of the University of North Carolina’s Kenan-Flagler Business School’s Ackerman Center for Sustainable Enterprise, said many companies are on the right track. “I think many SMEs would be surprised to see how ‘good’ their company already is and how small tweaks can make them even better,” Triggs-Matthews explained. “Consumers are looking for brands that are making a big difference and being able to tell that story will only help differentiate an SME among competitors.”

The U.N.’s goals create business opportunities.

Some incentives to embrace the goals lie in the realm of contributing to the greater good and a better future. However, there are countless potential benefits for small businesses to consider. “I think the way for businesses to look at the U.N.’s sustainable development goals is through the lens of business opportunity,” advised Tensie Whelan, founding director of New York University’s Stern Center for Sustainable Business.

Consumers are increasingly prioritizing corporate responsibility. According to PwC’s Voice of the Consumer Survey, shoppers indicated that they would spend an average of 9.7 percent more for goods produced or sourced through sustainable means.

The U.N.’s goals bolster employee satisfaction and productivity

In addition, working toward the goals can result in happier and more productive employees with lower employee turnover and absenteeism. It can also lower energy costs, create goodwill in the community and generate positive public relations for your company.

Tips for working toward the U.N.’s SDGs

Every company, regardless of size or industry, can play a role in advancing the SDGs. Remember, the “global goals” are intended for all tiers of business — though each company will approach them differently, according to their operations.

Here are some guidelines for working toward the U.N.’s SDGs:

• Do business responsibly: Conduct business responsibly and pursue opportunities to solve societal challenges through business innovation and collaboration.
• Be transparent about your efforts: Staying transparent with consumers is crucial. For example, one T-shirt production company in North Carolina, TS Designs, strives to make its supply chain as transparent as possible. Company president Eric Henry said that sustainability is not limited to a product or a business — it’s the whole picture. For anyone curious about the company’s business operations, TS Designs offers monthly tours of the facilities to ensure transparency. “We continue to reduce our footprint and hope that it will inspire others to do the same,” Henry noted.
• Check off goals you’ve already accomplished: Triggs-Matthews suggested that an SME should create a tiered system with three lists: the goals they’ve already positively addressed, goals that could be easily accomplished, and goals that would take time and money to accomplish.
• Set aside goals outside your area: Cross off goals in areas in which you have little involvement or impact. For example, your business may have nothing to do with agriculture, so you can cross off the “zero hunger” goal for now. Likewise, most SMEs will have little involvement in creating sustainable cities.
• Focus on achievable goals: Focus on achievable goals that relate to your business. Prioritize the goals that are the most important to you as a business and for which you can make the most difference.
• Create policies and initiatives: Look at the achievable goals you’ve defined and create policies and initiatives to address the problem. For example, for the “end poverty” goal, consider hiring people who didn’t go to college but who have relevant work experience. You can also support community nonprofits that address specific goals by donating money or organizing employee participation in 5Ks and other fundraising events.
• Communicate your actions: Communicate your actions to customers, employees and other stakeholders. It’s OK to toot your own horn. Let your customers and prospective customers know what you’ve accomplished toward each goal. Communicating this information with your employees and vendor network can create goodwill, cohesion and customer loyalty.

Go through this exercise at least every three years. Your business practices may change and you want to keep making progress toward making the world a better place.

Kimberlee Leonard and Carlyann Edwards contributed to the reporting and writing in this article. Source interviews were conducted for a previous version of this article.